Quick Overview
Both EarlyCRO and Optimizely are powerful experimentation platforms, but they're designed for different audiences and use cases.
A/B Testing Capabilities
Both platforms excel at A/B testing, but they take different approaches to experimentation.
EarlyCRO's Approach
EarlyCRO focuses on making experimentation accessible to everyone on your team. The visual editor is designed for marketers and product managers who may not have technical backgrounds. You can:
Optimizely's Approach
Optimizely is built for enterprise teams with dedicated experimentation resources. It offers:
Pricing Comparison
This is where the two platforms diverge significantly.
**EarlyCRO** offers transparent, publicly available pricing starting at $49/month for the Starter plan. The Growth plan at $149/month includes unlimited experiments and advanced features.
**Optimizely** doesn't publish pricing, but industry reports suggest entry-level plans start around $36,000/year, with most customers paying significantly more.
"We switched from Optimizely to EarlyCRO and saved over $30,000 annually while gaining heatmaps and session recordings we didn't have before." — Marketing Director at a mid-sized SaaS company
Built-in Qualitative Tools
One of EarlyCRO's biggest advantages is having heatmaps and session recordings built into the platform. This means you can:
With Optimizely, you'll need to purchase and integrate separate tools like Hotjar or FullStory to get these capabilities.
The Verdict
For most growing businesses, EarlyCRO offers the best combination of features, value, and ease of use. You get a complete CRO toolkit at a fraction of the cost of Optimizely plus separate analytics tools.
Optimizely remains a strong choice for large enterprises with complex needs and the budget to match.