Back to Help Center
Analytics

Form Analytics Guide

Track form interactions, find drop-off points, and improve completion rates

6 min readHelp Article

Understanding Form Analytics

Forms are critical conversion points—signups, checkouts, lead gen forms. EarlyCRO automatically discovers and tracks all forms on your site, giving you field-level insights into user behavior.

Form analytics reveals:

  • Which fields cause users to abandon your form
  • How long users spend on each field
  • Fields that get re-filled (indicating confusion)
  • Overall form completion funnel

Automatic Form Discovery

EarlyCRO automatically finds and tracks forms on your site. No configuration needed—just install the SDK and we'll start collecting data.

  • All HTML forms are detected automatically
  • Each field is tracked individually
  • Works with multi-step forms
  • Compatible with React, Vue, and other SPA frameworks

Key Metrics

Field Interactions

How many users interacted with each field (clicked, typed, selected)

Drop-off Rate

Percentage of users who left the form at each field

Time to Complete

Average time spent on each field and the form overall

Refill Rate

How often users re-enter values (indicates confusion or errors)

Completion Rate

Percentage of users who submitted the form successfully

Optimizing Forms

Use form analytics to identify and fix issues:

1

Find the problem field

Look for fields with high drop-off or long completion times

2

Watch session recordings

See exactly how users struggle with that field

3

Form a hypothesis

Better label? Different input type? Remove the field entirely?

4

Test your solution

Create an A/B test to validate your changes

Still have questions?

Contact Support